| Beaverton, OR

Next Product from Brands

Last couple weeks, my students has spent their class hours envisioning what might be the next product of their beloved brands through the process of impersonation. Not merely pretending to be a contractor of them, we chose to play them, the brands, as if they were trinities of the originator, a salesperson and a designer that act on the creed and storytelling of the whole organization. This project is designed to bring our students upstream the process of product development. In consequence, they will be able to look at design in a rather broader sense where factors such as business strategy, branding, and marketing can be considered accordingly.

Process

The journey started with putting ourselves into the shoes of brands. Benchmarking, autographs of the founders, brand guidelines, product chronicles, news, anything that could possibly inform conducts of the brands; After knowing who they are, a “what if” statement was made to declare a potential direction. Unlike a typical design process where how a thing should look like, feel like, and work like were dictated at this stage, the statement accentuates on what is the product. Ultimately, Conclusions arrive as a short excursion from the territory of existing product portfolios. Efforts on product design and form discourse were limited only to the materialization of stated strategy.

Please take a look at their amazing works below:

Disclaimer: All projects displayed are created for education and have no affiliation with any mentioned businesses.

Virtual Boy 2 — Adam Lewandowicz

Nintendo Enters the VR Ring
University of Cincinnati Design Communication Projectmedium.com

Virtual Boy 2 — Adam Lewandowicz

 

Bang & Olufsen Beogram 8800 — Foxx Ohmer

Bang & Olufsen Beogram 8800
Disclaimer: Student concept, not realmedium.com

Max Holden | Chiba, Japan 2017

With either snapchat spectacles or your smartphone you can track, draw and view you or your friends scribbles.

Assortment of hand drawn pillow shams to be sold alongside the Fanciful Canopy Bed

Whether you are using it in normal or extended mode the user experience will always be consistent adhering to Samsung’s goal of a holistic, unified design language.

Gaming comes to the big screen with HomeCenter

 

Disclaimer again: What shown above are student projects created solely for the purpose of education, and by no means reflect opinions of mentioned businesses.

Thanks for reading.

Alex XuComment